Your fCMO leads the strategy. ContentGen helps turn that strategy into consistent, brand-aligned content.
What ContentGen is
Your brand, configured
ContentGen is the content platform included in your Foundation subscription. During your Sprint we configure it on your brand — your positioning, your voice, your audiences — so the content it helps produce sounds like you, not like the internet. It currently produces six deliverable types: landing pages, nurture email sequences, eBooks, pitch decks, solution overviews, and social banners.
What ContentGen is not
Software scales the work — people own the thinking
It's not your strategist, and it's not a replacement for judgment. Your fCMO decides what to say, to whom, and why. ContentGen produces brand-aligned drafts from your configured positioning and audiences. You review, approve, and publish what you create yourself; Odigo's human editing and QA apply when an active program or separately authorized scope includes content production. Your fCMO provides strategic direction and prioritization within your service cadence.
Why it's in every subscription
Consistency, without it depending on your spare hours
Consistency is where owner-led marketing usually breaks. A brand-trained engine means the follow-through happens — month after month — without the follow-through depending on your spare hours.