Marketing leadership for your business — designed around a 30-day readiness window.
Foundation is the core of Odigo SMB: an assigned fractional CMO who leads your marketing strategy, strategic assets you own, verified performance visibility, and ContentGen — $1,899/month, 12-month commitment, $2,950 Marketing Foundation Sprint activation ($1,475 with annual prepay).
The sprint
Your first 30 days
A working session on your business → positioning & messaging framework and audience profiles you own → ContentGen configured → portal provisioned → baseline captured. Targeted for verified go-live within 30 days when required access, assets, and participation are provided on time. If a delay is ours, your billing start moves; if the checklist stalls on your side past day 30, billing begins day 31.
Every month
What's always running
- fCMO strategic leadership, with a quarterly proactive marketing-health review and exception-triggered involvement within the approved scope
- Monitoring and plain-English performance summaries
- Full portal visibility into work in progress
- Your ContentGen access: brand-aligned drafts from your configured positioning and audiences across six deliverable types — you review, approve, and publish what you create; Odigo's human editing and QA apply when an active program or separately authorized scope includes content production
- Requests and opportunity identification through your portal or your fCMO
With an active program, your fCMO becomes your active strategic lead: monthly program cadence, performance interpretation, execution direction, and QA oversight — your quarterly review continues.
Not included — plainly
What Foundation isn't
SEO execution, advertising management, social publishing, campaign execution, website work, ongoing custom content production, unlimited consulting — execution happens through Get Found, Win Customers, future approved programs, approved overages, or Specialty Services, each priced and scoped in writing.
The commitment
$1,899/month · 12-month term
Monthly billing is a payment schedule disclosed before purchase, not a month-to-month cancellation right; marketing needs sufficient time to establish and evaluate — that's the design, stated up front. The nonrefundable activation fee reserves and funds your Marketing Foundation Sprint. Strategic assets completed through the Sprint are yours, as defined in your agreement. Timely completion depends on your access, assets, participation, approvals, and readiness — incomplete readiness or abandonment doesn't create a refund right. Ownership applies to completed, approved client assets — not Odigo's methods, templates, software, or unfinished drafts.
After year one: $1,899 flexible month-to-month, or a discounted 12-month renewal at $1,799.