What you're actually choosing between — and how Odigo SMB is structured differently.
Structural comparison
Three ways to buy marketing help
| Approach | What it gives you | What's missing |
|---|---|---|
| Marketing tools | Technology and reporting | Strategic decisions remain with you |
| Execution providers | Implementation capacity | Strategic leadership and accountability vary by engagement, and aren't always included |
| Traditional fractional CMO | Senior strategic leadership | Execution and technology typically arranged separately |
| Odigo SMB | An assigned fCMO leading strategy, execution programs with standardized published scopes, technology (portal visibility + ContentGen), transparent pricing, and defined ownership | One accountable relationship — compare on leadership, execution, technology, visibility, ownership, pricing transparency, standardized scope, accountability |
Ownership, precisely
The policy, not the pitch
You own your accounts, data, approved content, and strategic assets — defined in your agreement. What doesn't transfer: ContentGen software, the portal, Odigo's methods, templates, and playbooks, third-party software, preexisting IP, and unapproved drafts.
The commitment, honestly
A 12-month start, then your choice
Foundation's initial term is a binding 12-month financial commitment — disclosed before you buy — because strategy needs time to establish and evaluate. After year one you choose: flexible month-to-month or a discounted new 12-month term. Your accounts, data, approved content, and strategic assets remain yours throughout.
Backed by The Odigo Group
Enterprise heritage, applied to owner-led business
Odigo SMB comes from The Odigo Group — a marketing practice that has spent years running partner-channel marketing, structured content operations, and playbook-driven delivery for enterprise technology companies. That's experience and methodology, not a promise of your results — your results come from your market, your follow-through, and the work. What the heritage buys you: tested playbooks and a QA discipline.
The team standard
Every Odigo SMB client gets an assigned fCMO — an experienced marketer, accountable by name — supported by account operations and delivery QA. Verified credentials, published methodology, and a review cadence that actually happens.