Marketing operating system
You built the business.
Let an fCMO run the marketing.
An assigned fractional CMO, backed by an execution engine — strategy, brand-aligned content, and a live diagnostics portal, working as one system so marketing stops depending on whatever time you have left in the week.
Scroll to see how it's built ↓
The starting point
Right now, you're the head of marketing.
Most owner-led service businesses reach $2M–$25M in revenue with marketing still running on the owner's instinct and spare hours. It has outgrown improvisation — but it doesn't need a full internal CMO and a department to match.
That gap is exactly where Odigo SMB sits.
Node 01 — Foundation
One subscription, always running underneath.
- Strategic positioning & messaging
- Personas & brand intelligence
- Brand-aligned content generation
- Marketing-health scorecards & gap detection
- Automated diagnostics & recommendations
- An assigned fCMO, with quarterly health reviews
Foundation sits underneath every execution program — the always-on layer, not a one-time setup.
Node 02 / 03 — the engine
Content and diagnostics, built by two different systems.
ContentGen
Owns positioning inputs, personas, brand intelligence, and brand-aligned content generation.
Odigo SMB Portal
Owns data integrations, performance monitoring, scorecards, gap detection, alerts, and the fCMO's portfolio view.
Foundation bundles both into one price. Neither replaces the fCMO's judgment — they make it faster and more consistent.
Node 04 / 05 — execution, stage 1
Two programs are live. Two are still being built.
Every program is validated by the assigned fCMO for fit, scope, and start date — billing begins only after that check, never on self-serve activation alone.
Node 06 — the person in the loop
An fCMO, not a chatbot with a job title.
Every Foundation client is assigned a real fCMO who reviews the account, runs quarterly reviews, and applies independent judgment on top of what the system surfaces.
Backed by The Odigo Group's marketing team for delivery capacity and hands-on expertise.
System readout
What it costs to turn it on.
Foundation activation is $2,950, reduced by $1,475 when the year is prepaid.